Hailed as one of the hottest female artists of 2014, Ella Eyre who is signed with Virgin EMI has just been announced as the fourth artist in the latest VEVO Lift Series for 2014. If you didn’t already know, LIFT is VEVO’s up and coming artist promotion program, and in previous years, has featured the likes of Lorde, Iggy Azalea, John Newman, Bastille and Nina Nesbitt. The main aim of the LIFT series is to shine a light on carefully selected emerging new talent to help boost their careers. It achieves this by giving audiences an insight to unique music experiences so they get a better and more personal understanding of these artists with the soul aim of bringing them closer together.
This year’s LIFT artist have included Foxes, Sam Smith and Gorgon City, and now the beautiful and wonderfully talented Ella Eyre is the latest to join the list, and I am sure you will agree Ella is well deserving of the latest spot as she really is one of the UK’s most exciting emerging artists. Over the eight weeks Ella is featured and highlighted, Vevo invites viewers into a behind the scenes look into Ella’s world and will offer high quality and bespoke programs that will feature interviews, exclusive performances, and an insight at her stunningly unique style, with the soul aim for Ella to tell her own story and in a sense bring the real Ella to light, and to the people.
It is all go go go for this young rising star as she is set to storm the top 10 this week with her brand new single “If I Go” which is the lead single for her upcoming her debut album. “If I Go” was produced by Jarred Rogers, who has previously worked with the likes of Lana Del Rey, Tinie Tempah and Mark Ronson. The latest track features sentimental and beautifully crafted lyrics that are stunningly combined with her unique electro and powerful attitude that fans have fallen in love with, and hopefully after her feature on VEVO’s LIFT Series, masses of new fans will be jumping on as well. The debut piece of VEVO Lift content from the mesmerising and captivating songstress Ella Eyre can be viewed below.