Reformation, one of the favourite brands of many big celebrities such as Karlie Kloss or Selena Gomez surprised all their followers yesterday by announcing something greatly expected. The signature published a self-critique message in order to explain the issues of their new spring collection, which will be all-sizes adapted.
“We are sorry that it has taken so much time. For the last year or so, we have been receiving a lot of comments and requests for more inclusive sizes and rightly so. It’s obviously unfair that we’ve only been offering clothing to a limited size range. So today we are super happy to launch a spring collection available in sizes 0-22, in collaboration with Ali Tate Cutler”.
The ‘curvy’ model, one of the faces of the ‘body positive’ movement in the industry, has collaborated by designing a line of retro dresses, skirts, tops and swimwear that completely fit with the brand’s philosophy: exclusivity, sustainability and full of summer-soul.
The collection has 17 pieces from the S size to the 3XL – that are already available online – and the prizes range between £70 and £175. As the company has said, this is the first step into the inclusion of biggest sizes in all their projects.
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