Goodbye To Body Standards: Reformation Is Going Plus Size | Fashion News
Reformation, one of the favourite brands of many big celebrities such as Karlie Kloss or Selena Gomez surprised all their followers yesterday by announcing something greatly expected. The signature published a self-critique message in order to explain the issues of their new spring collection, which will be all-sizes adapted.
“We are sorry that it has taken so much time. For the last year or so, we have been receiving a lot of comments and requests for more inclusive sizes and rightly so. It’s obviously unfair that we’ve only been offering clothing to a limited size range. So today we are super happy to launch a spring collection available in sizes 0-22, in collaboration with Ali Tate Cutler”.
The ‘curvy’ model, one of the faces of the ‘body positive’ movement in the industry, has collaborated by designing a line of retro dresses, skirts, tops and swimwear that completely fit with the brand’s philosophy: exclusivity, sustainability and full of summer-soul.
The collection has 17 pieces from the S size to the 3XL – that are already available online – and the prizes range between £70 and £175. As the company has said, this is the first step into the inclusion of biggest sizes in all their projects.