Gucci has unveiled its flagship store on the thriving platform, JD.com, which boasts over 580 million active users.
Not to be deterred by minor shifts in China’s consumer trends, Gucci is steadfast in its mission to cultivate enduring brand loyalty and deepen client engagement. This bold move sees the luxury brand joining an elite cohort that includes the likes of Louis Vuitton, Tiffany & Co., Alexander McQueen, and Max Mara, among others.
Coinciding with this announcement is the release of their upcoming collection celebrating the Qixi festival, China’s equivalent of Valentine’s Day, on August 22. Kevin Jiang, JD.com’s vice president, notes the significance of gift-giving on the platform, stating, “Gifting has emerged as a distinctive feature that sets JD apart from competitors.”
He emphasized the importance of authenticity and punctuality, especially for the predominantly male clientele, which comprises fifty-five percent of their customers: “You don’t want to gift your girlfriend a counterfeit Gucci bag. It’s crucial to ensure timely delivery, especially for such special occasions.”
Exclusive to JD.com, customers can avail of Gucci’s specialized online client advisory service before finalizing their acquisitions. The platform offers an immersive experience, granting users access to a retrospective of Gucci’s iconic collections, from Apple print items and heart-shaped bags to jewelry inscribed with the Gucci logo.
Their newest offerings are highlighted by a fresh sunglasses range and the much-anticipated handbag, GucciBamboo1947. A bespoke purse has also been crafted solely for JD.com’s clientele.
To elevate the shopping experience, Gucci also offers customers the option to pair flowers with their purchases, delivered simultaneously, and the inclusion of personalized e-greeting cards to accompany their items.
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