The beauty industry keeps getting bigger, featuring new launches and lines. Last week, Ariana Grande announced she is planning to release a beauty line titled after her recent album Thank U, Next and Rihanna is expanding Fenty Beauty to skincare. Now, Hailey Bieber (née Baldwin) is ready to release her first line of cosmetics and skincare products under the name Bieber Beauty.
Hailey filed trademark paperwork for her company Bieber Beauty on Monday, according to TMZ. And as her husband Justin Bieber takes a step back from music to focus on his health and his marriage, Hailey’s career will keep growing as she approaches the beauty world.
She was inspired from one of the biggest icons in the Makeup world for the last 3 years. Who could it be if not Kylie Jenner? She launched her brand Kylie Cosmetics back in 2016, and in 2018 Forbes valued the company at over $800 million.
But this is not the first time Hailey has dealt with makeup and skincare. She’s worked with a few major brands in the past, including L’Oréal Professionnel, Model Co. (an Australian cosmetics brand), and Bare Minerals, for which she currently serves as the face of the brand. Check out some of her severals collabs below.
Hailey & Bare Minerals.
Hailey & L’Oréal Professionnel.