Harry Styles’ brand Pleasing is taking a bold step into fashion. Known for its playful nail polishes and genderless fragrances, Pleasing is now launching its first ready-to-wear collection for Summer 2024. Led by Creative Director Harry Lambert, the collection is titled ‘Wet, Hot, Pleasing Summer.’
The new lineup includes 25 pieces filled with optimistic graphics and light-hearted patterns. There are button-up, short-sleeved shirts with sun motifs and wavy stripes. Drawstring shorts, which cut off at the mid-thigh, come in identical prints.
One standout item is ‘The Pleasing Loves You’ tracksuit. It features a heart-embossed varsity-style jacket and pleated trousers with affectionate decorations. Another highlight is the “Drive Me Crazy” knitted vest. It has a cute red car in the center of the torso, looking like it came straight from Styles’ wardrobe.
Further down the collection, rainbow rays adorn pocketed T-shirts, short shorts, and hats. Pleasing’s classic logo crewneck returns in a new pink hue. There are also squiggly, “extra-huge” beach towels with the brand’s signage in big text. Youthful charms dangle from two tote bags in yellow and orange colorways.
Harry Lambert shared his excitement about the collection. “We wanted to bring joy and fun into every piece,” he said. “Each item is designed to make you feel happy and comfortable.”
Fans can now shop the Summer 2024 collection on Pleasing’s website. Prices range from $55 to $275. With its cheerful designs and accessible prices, the collection aims to bring a bit of summer joy to everyone.
Harry Styles himself expressed his enthusiasm for the new venture. “This collection is about spreading love and positivity,” he said. “We hope everyone enjoys wearing it as much as we enjoyed creating it.”
In summary, Pleasing’s first ready-to-wear collection brings fresh and fun fashion to fans. The “Wet, Hot, Pleasing Summer” lineup offers a range of cheerful and stylish options. From sun motif shirts to heart-embossed tracksuits, there’s something for everyone to enjoy. The collection is now available for purchase online, just in time for summer.
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