H&M have announced that they will collaborate with the Coachella Valley Music and Arts Festival for a new collection, dubbed ‘H&M Loves Coachella’. The collection will consist of bohemian-inspired pieces, with graphic tops, fringe, lace, rompers, crop tops, shorts, and wide-legged trousers for women, and an array of graphic tees and shorts for men. H&M are an official sponsor of the event, which has recently announced its full line up, and will also sell a variety of exclusive branded merchandise in a pop-up shop at Coachella’s Indio Valley site.
An H&M spokeswoman said: “Coachella is one of the most anticipated music events in the country, and this collection gives fashion and music lovers the opportunity to be a part of it”. The collection will be priced between $4.95 and $49.95 and will go on sale in North America on the 19th of March, less than a month before the event, which kicks off on the 10th of April. It will also be available online and worldwide from the 26th of March.