Isabel Marant Inspires Barneys New York Window Installations | Fashion News
This week, Barneys New York is celebrating an exclusive collaboration with Isabel Marant (one of my favorite designers) and her creative partner, sculptor Arnold Goron, juxtaposing Marant’s Spring 2015 collections with anthropomorphic sculptures in foam, wood and metal. Full of energy and life, the most important thing in a window is to catch the eye of the passerby. Having done this, you can assure the customer will be soon a consumer as it helps them to know the brand in a very artistic way, reflecting their desire to be part of a certain lifestyle. To get a good window for a very well-known brand as it is Isabel Marant and to present her newest collection, you have to magnift the concept, in this way, you are selling in a more aggressive way, so the consumer will be immediately pulled to the inside of the store.