French fashion house Jacquemus has today launched its own online shop. Founder Simon Porte Jacquemus already has his brand stocked on Opening Ceremony and La Garçonne, but has always been keen to expand on his own site. “I always try to have a direct relation with our customers…it was really important for us to have our own space to sell the collection“, he told Style.com. The online shop will be totally unique, compared to other online luxury brands, with Instagram-ready photography, that could be straight from a glossy editorial. His latest collection Parasols de Marseilles is inspired by his coastal hometown in the south of France.