62 year-old designer Jean Paul Gaultier, shocked the fashion industry by ending his Ready-to-Wear lines this year. We will remember him from milestone moments such as the iconic conical bra worn by Madonna on her ‘Blond Ambition’ tour in 1990. The French couturier, who was once seen as the heir of Yves Saint Laurent but has in recent seasons failed to impress critics with his collection shows, recently shared that he stopped his Ready-To-Wear lines because he was fed up with the non-stop merchandising and marketing that the industry necessitates.
“Too many clothes kills clothes… Fashion has changed. A proliferation of clothing. Eight collections per season — that’s 16 a year. The system doesn’t work… There aren’t enough people to buy them. We’re making clothes that aren’t destined to be worn […] There are labels that do inexpensive clothes very well, like Zara, H&M, Uniqlo. People can dress well for not too much money, so why go and buy expensive clothes?”, Gaultier said in a recent interview with Associated Press.
Another well known brand that let go of Ready-to-Wear for the same reasons this year, is Viktor & Rolf, they just couldn’t keep up with the arduous pace of the industry and wanted to concentrated on couture, just as Gaultier, who presents his profitable line in Paris in January and July each year.