UK R&B queen and Grammy nominee Jorja Smith has dropped a new single called “Addicted” which talks about being obsessed with a certain someone without reciprocity, which she describes as “focusing on wanting the full attention of someone who’s not giving enough (or any) when they should be”.
In times of the pandemic and quarantine the safest option is to record videos is from home and be creative, which is wha Jorja and filmmaker Savanah Leaf have done, as they directed the music video from clips recorded from a webcam in England to give it a homemade vibe. The video showed all the versions of the artist singing the tune in her own space without any script, just having fun.
Smith’s debut album Lost And Found was nominated for a Grammy Award, because of the dancing and loving songs, blending romantic R&B with light pop and afrobeats, giving a unique sound that delivers good vibes to the fans. The perfect example of this is “Be Honest” featuring Burna Boy, it reached 250 million streams, being her most popular.
The artist has now surpassed one billion global streams, which is really impressive and I believe all the success is due to her innovation of R&B because she doesnt only make romantic tunes she also adresses to real issues, such as in the track “By Any Means” which was about the urgent energy swirling in 2020 around large civil rights movements.
Watch the music video for “Addicted” below: