Earlier this year, Justin Bieber revealed his new streetwear label Drew House. Featuring a bright smiley-face logo with the name “Drew”, the star dropped his first collection in January this year and the pieces quickly spread across social media.
Now, Drew House has gone international by opening its first pop-up in Hong Kong, between March 29 and 31. The Los Angeles-based brand launched its first-ever physical location in Hong Kong‘s vibrant Soho neighbourhood. Its featured exclusive, smiley face-clad Drew House merchandise like bucket hats, T-shirts, hoodies, and hotel-inspired gear like slippers and bathrobes, all taken from Bieber’s own style oeuvre.
The space was designed to look like an old school interactive video rental store and played host to eighteen unisex styles including apparel, accessories and also insta-famous hotel slippers. Speaking on the pop-up, Ryan Good, co-founder of Drew House said;
“As a small, new brand from Los Angeles we just wanted to be accessible to the other side of the world. We wanted to serve a place that perhaps wouldn’t normally have first access to something like this. Hong Kong is one of the biggest and most forward-thinking markets for fashion in the world; once we found this store location it was a done deal.”
Check out here below a sneak peek of the merchandise and the new Drew House HK pop-up store.