The seven-time Formula One champion, who now holds the record for the most pole positions, podium finishes, and wins in F1, has launched a new film and TV company called Dawn Apollo Films. The Mercedes driver has also founded Copper, a talent agency headed by his manager Penni Thow, together with the production firm.
The British legend recently sat down with DEADLINE to talk about the company’s plans, the significance of film in his life, and the potential role it might have for him after retirement.
Two eagerly awaited projects with Apple TV+ are already on the schedule: a feature documentary about Hamilton‘s career, during which he has infamously smashed barriers on and off the track, and an untitled Formula One racing movie from Top Gun: Maverick director Joe Kosinski, starring Brad Pitt.
The former will follow a driver who comes out of retirement to face off against the legends of his sport with a rookie. Under the new product label, Hamilton will serve as executive producer on both films.
Hamilton says the main ambition for the company will be to push “meaningful conversations and impactful storytelling.” The iconic sportsman is particularly keen to build opportunities for diverse voices whether they be from sports, fashion, culture, or technology backgrounds.
In the DEADLINE interview, Hamilton gets asked if he would like to be in front of a camera one day, and answers;
“I’m fascinated by it. I’d love to try it one day, but I’m well aware that it takes ten thousand hours to master something. I am very stubborn when I do something, I want it to be really good. I don’t necessarily have to be the best at everything, but I know how much hard work these actors put in. I don’t want to be one of those celebs that just move into another field and thinks he can easily do it“.
Although Hamilton is a talented sportsman, the humbleness of the seven-time Formula One champion’s take on the film industry and acting is fascinating.