LUAR Redefines Conventional Masculinity At New York Fashion Week 2024

New York Fashion Week was the scene of a deeply personal and eye-opening experience with LUAR’s Fall/Winter 2024 show. Under the creative direction of Raul Lopez, this presentation delved into the twists and turns of identity by Lopez, exploring his personal journey and thoughts on soft masculinity and metrosexualism.

LUAR, the creation of Raul Lopez, is much more than just a fashion brand; it is a reflection of the experiences and convictions of its founder. For Lopez, fashion is a means of expression, a canvas on which he can paint the complex nuances of his identity and journey.

LUAR’s Fall/Winter 2024 collection is infused with the aesthetics of soft masculinity and metrosexualism. Lopez draws from his own past, remembering his youth where he used gender-fluid aesthetics as a way to subtly accept and express his hidden sexuality. Through this collection, he questions gender norms and celebrates the diversity of masculine expressions over time.

Loose fits, iconic textures and bold colors define LUAR’s Fall/Winter 2024 collection. Lopez plays with boxy silhouettes and statement details to capture the essence of modern masculinity. Pieces both retro and contemporary offer a thoughtful look at the modern adoration of soft masculinity.

Luxurious materials and careful details permeate each piece in the collection. From chunky leather backpacks and touches of fur to long skirts and statement shoulders, each element is designed to evoke boldness and sophistication.

The LUAR fashion show was marked by the dazzling presence of celebrities such as Beyoncé, Paloma Elsesser and Solange’s son, Julez Smith Jr., also made his podium debut, adding a touch of family and pride to the event. The electric energy from the audience was palpable, especially during Beyoncé’s arrival, which sparked cheers and screams of excitement.

LUAR’s collection was enthusiastically received by the public and the press, drawing attention to Lopez’s deep thoughts on identity and society. By launching her new ready-to-wear line, LUAR BASICS, as well as a creative partnership with Moose Knuckles, Lopez is breaking new ground for the future of her brand and the fashion industry as a whole.

Through its FW24 show at New York Fashion Week, LUAR captured the imagination and hearts of audiences, offering a bold and thoughtful vision of modern masculinity. Under the visionary leadership of Raul Lopez, the brand continues to push the boundaries of fashion and identity, paving the way for a broader conversation about inclusivity and diversity in the fashion industry.

Discover the collection below !


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