Earlier this week, British Prime minster David Cameron announced that music videos will be given age classifications in order to protect children from ‘graphic content’. It is a move that highlights the growing rift between parents and the music industry, as music videos are set to join the nexus of film style age certificates. Taking into account the crass nature of music videos such as “S&M” byRhianna, parents have been increasingly vocal about their concerns over what their children are being exposed to.
Their views have been backed by numerous reports stating that music videos have harmful affects on young children. The British Board of Film Classification (BBFC) have released reports saying that there is sufficient proof to suggest that popular music videos are inextricably linked to mental health problems such eating disorders, low self-esteem, depression and anti-social behaviour.