Nostalgia is a powerful tool that studios have tried to cash in on possibly since nostalgia itself existed. With a hefty back catalogue of shows like That 70s Show and Freaks And Geeks on their service, Netflix has been a haven for 20 and 30 somethings wanting to recapture their feeling of youthful exuberance from the 90s.
Never one to miss an opportunity, Netflix is cashing in.
In what might be a sign that anyone with distinct 90s memories is officially old, the streaming giant has ordered a ten episode series for Everything Sucks!, a half-hour comedy that “follows two groups of high school misfits…an A/V club and a Drama club who collide in 1996 Oregon.”
The show is created by Ben York Jones and Michael Mohan, who had this to say: “Some of our favourite shows of all time — The Wonder Years, Happy Days, That 70s Show, Freaks and Geeks — looked back at bygone eras with 20 years of hindsight. We think this is a great time to take a look back at high school and relive the fashion, music, and attitudes of the mid-’90’s the way we remember it. Not sensationalised, not watered down; but desperate, heartfelt, awkward, and exciting”.
Despite their Original Film output thus far being average at best, Netflix can still generate instant excitement from an announcement of a new TV show. Being heavy analytics-based, it’s clear their data has shown large viewing figures for the aforementioned shows, and they’ve pounced on another opportunity to cater to a big audience.