Netflix could join the BBC in airing the new Top Gear series alongside the BBC if talks between the two are to be believed. The streaming site is in talks with the Corporation to stream the revamped car show that could see it go head to head with former host Jeremy Clarkson’s new Amazon Prime Show.
The talks are still in the early stages, but the news will have rattled the cage of Netflix’s rival Amazon, who spent a reported £16m hiring the original Top Gear trio and their producer for a new car show. The trio previously approached Netflix, the company concluding that the deal was too expensive, Neil Hunt telling Digital Spy at the time:
“We have past episodes of ‘Top Gear’, so we have a pretty good gauge of what audiences like. Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want, so there we go. Clearly it wasn’t worth the money to make the deal… I think they sold themselves for way more money [than they’re worth]”.
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