On April 21, Nics, a London-based alternative hip-hop artist, released his new single “Normal”.
Amidst a global pandemic where the concept of normality is changing, Nics explores a new approach to normality. Playing with versatility, authenticity, and eclecticism, he marks a new chapter in music.
Nics latest track “Normal” marks a paradigm shift from the grime, spoken word, rap and hip-hop that characterized his previous work. It is an expression of his commitment to himself as a musician and his desire to explore new sonic territories.
Nics adopts a fast-paced call-and-response flow with KFresh’s production, and boasts lyrics which he considers “normal”. He engages London-based photographer and filmmaker Trey Joel Robinson to aid the creation of a cinematic image to narrow the focus of the video.
Perhaps now is the time to come to terms with the fact that we now live in the norm, instead of getting acquainted with the normalcy. Nics is an excellent talent, and we can take advantage of him freely.
When it comes to Nics, he could be placed into any genre. The Brit-school graduate possesses skills as a rapper, producer, DJ, mix engineer, and animator. In addition to blending rap, grime, spoken word, jazz and hip-hop, Nics’ lyrical prowess comes naturally, enthused by some of the most influential gatekeepers of British music.
Evident through past singles (“Hot Steppin”), (“Cosy”), (“Camping”) and his latest output (‘Vision 2021″), the ability to radiate contagious energy and utilise polished wordplay remains at the heart of Nics’ music.
Unafraid to veer into new sonic territories, it comes as no surprise that his distinct sound has garnered a plethora of mainstream support from the likes of Trench Magazine, Mixtope Madness, Kiss FM and more.
Watch the music video for “Normal” below:
#Peace.Love.Normal
