Purity Ring – Begin Again | Music Video

Purity Ring


Halloween is coming up and, ahead of the much-loved Autumn holiday, Purity Ring have unveiled the music video for “Begin Again”. The video, directed by Young Replicant, has a pretty dark theme, featuring the revival of a dead person who kills someone else as part of a ceremony. This action is encouraged by all involved, even the one due to be killed. Hardcore. The video is intended is a visual exploration of “the song’s themes of renewal and rebirth”, which certainly explains at least some of the strange goings on! “Begin Again” comes from Purity Ring’s album, Another Eternity, which can be purchased here. Watch the music video below.




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