Shura – Touch | Music Video


We weren’t lying a few weeks ago when we said this record was one of the best tunes you will hear in 2014. Well now you’ll have another chance to enjoy Shura’s “Touch” as its music video was recently premiered on Noisey. Directed by Ammr Khalifa and featuring a lot of kissing, check it out below.


Shura’s debut video is warm and ethereal depiction of everything that flows through ‘Touch’ – a break-up song which captures the sadness of not being with somebody anymore, but also the infinite tenderness of your time together. Directed by and starring Shura’s group of friends, the video portrays a number of eclectic, interchangeable couples (“I wanted it to be a snapshot of how love is for everyone,” she says) in appropriately-tactile states: kissing, breaking up, changing partners and moving on, but ever-effected by that first touch. It also features a brief cameo from Shura herself, who remains alone, and doesn’t get to snog anybody.




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