SoundCloud is an incredibly popular streaming service which provides a platform for music for the public. SoundCloud recently signed a licensing deal with Warner Music Group back in November, and now, The new York Times have reported that the streaming service has also come to an agreement with more than 20,000 independent labels. The labels were represented by Merlin, an agency that manages digital rights for independent labels, in a deal will allow them to receive royalties, which Soundcloud began to pay last year. SoundCloud founder Alexander Ljung told the NY Times, “Independent creators have always been at the core of SoundCloud, and with this partnership we’re thrilled to extend new revenue-generating opportunities to thousands of independent labels”. Last month, Sony pulled the music of its artists from SoundCloud after a licensing agreement could not be reached.
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