Earlier this month, The 1975 seemed to transform into The 1985 with the Duran Duran-esque hit “Love Me”. Today, they treated fans to a satirical music video for this track. It looks as if that band have gone slightly loco as they party with cardboard cutouts of contrasting famous figures like Mr Bean, Harry Styles and Ed Sheeran with frontman Matt Healy spraying champagne around, seeming to mock the lavish lifestyle that comes with fame.
Admittedly, Healy’s statement for the video doesn’t really explain a lot either, reading:
“With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.”
It’s pretty safe to say the tamer, bluer days of the band are gone but they’re back and more neon, sparkly and leather than ever.
The track comes from their upcoming album I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It. Check out the crazy new video here: