British model and actress, Cara Delevingne has been announced as the new face of Rimmel. She will join the make up brand ambassador gang alongside Kate Moss and Georgia May Jagger. She recently starred in an advertising campaign for Saint Laurent and on Friday April 15, Cara will be taking to snapchat with Rimmel to answer fans questions. From today, fans can simply send in their questions with #RimmelxCara and Cara will select her favourites to reply to.
Queen Delevingne, known for her unique bold eyebrows, told Vogue: “I’m honoured to be working with Rimmel London. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel London truly captures and represents the city’s edgy, cosmopolitan beauty styles”.
Vice President of global marketing at Rimmel London, Montse Passolas also told Vogue: “Cara Delevingne’s striking look and unique sense of style mean she’s the personification of Rimmel London cool. With her prodigious talents and fearless spirit, she’s a true inspiration to young women everywhere, Cara also has a huge online presence and social media following, through which Rimmel London can reach out and talk to our core consumers. She is an iconic British ambassador and a fantastic partner for the brand”.