On February 16, French second-hand luxury goods platform Vestiaire Collective announced a new collaborative program called ‘Brand Approved’ with English fashion luxury brand Alexander McQueen that is aimed at expanding second-hand luxury into the future.
The concept is simple. Alexander McQueen offers its customers the opportunity to sell their pieces back to the British brand, it then takes care of authenticating and pricing them, and then passes them on to Vestiaire Collective, who will offer them to its customers on a page dedicated to the program.
They will bear a special label attesting to their authenticity. In exchange, sellers will receive a voucher for a piece from the brand’s new collections, designed by Sarah Burton.
Emmanuel Gintzburger, Alexander McQueen CEO explained “Alexander McQueen is committed to a move toward circular practice, both in the design studio and in the development of new business models”.
He also added “We are the first house in the world to collaborate with Vestiaire Collective and giving beautifully crafted pieces a new story, we are confident that our customers will be equally excited. To take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have an impact at scale, we need to act collectively”.
For buyers, this approach is an additional assurance of getting their hands on an authentic McQueen piece, since it will be validated by the brand’s experts (whereas they are usually authenticated by those on the platform), and at the right price. For Alexander McQueen, it is a way of getting involved in a booming market, that of second-hand goods.
You can go shop Brand Approved pieces from Alexander McQueen on Vestiaire Collective here.
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