You’ll never guess where the new Victoria’s Secret fashion show will be hosted this year.
This week the first full-assortment Victoria’s Secret store opened in Shanghai, and this is the venue chosen for the lingerie brand’s extraordinary show.
Victoria’s Secret started to expand its brand in mainland China since 2015, offering 26 store locations, which sell only beauty and accessories. If you get a look at Victoria’s Secret Angels on Instagram, you’ll see they’re travelling around main Chinese cities to promote the brand first full-assortment store.
Models He Sui, Alessandra Ambrosio, Josephine Skriver and Xi Mengyao made the honours on Wednesday for the opening of the first full boutique in China and documented accurately on their Instagram profiles.
During the last year’s show, Chinese consumers weren’t stoked on dragon costume wrap worn by Elsa Hosk. Although the brand features more Chinese models than before, Chinese fashion is known to have a more reserved and covered aesthetic and mixing cultural elements with a bikini made “outfits just slutty”.
Hope that this year things will be different.