For many, this year’s series of The X-Factor has been lacklustre, to say the least. With ratings falling behind rival Saturday night show, Strictly Come Dancing, even after a reboot of judges and presenters – it’s not looking great for Cowell’s big money maker. Despite last night being the final, which is usually cause for excitement, the ITV show raked in less than 6 million viewers; That’s a whole 2 million less than last year’s Ben Haenow vs. Fleur East final. In contrast, BBC’s Strictly achieved a whopping 9.67 million… That’s quite a difference.
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