Alexa Chung To Launch Her Own Fashion Brand | Fashion News

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When it comes to fashion, model and TV presenter, Alexa Chung, has been proven to have the golden touch time and time again. Mulberry’s ‘Alexa’ satchel fast became one of the most coveted bags in the world, while her two collaborations with AG Jeans have been popular with buyers trying to emulate Chung’s iconic style.


It has been announced that Alexa Chung will now release her own fashion label, that will be available in May 2017. The 32-year-old will step into the role of Creative Director of Alexachung, a contemporary-priced, ready-to-wear line.


The line will include daywear, denim, eveningwear and jewellery and speaking in a recent interview, Alexa Chung commented: “I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat”.


Alexa’s inaugural fashion line will be available at selected luxury retailers like Selfridges, and MyTheresa.



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