British streetwear brand AVALE have unveiled the lookbook for their brand new collection. The young streetwear brand have come some way from their humble roots and this new lookbook is a statement of intent for them as an edgy brand with a lot of character.
Titled “Cold City“, the name serves as a metaphor for brand founder Aaron Vale’s Luton upbringing; the lack of opportunities and the difficult choices as well as the disparity between that and the seemingly more buzzing and more affluent London capital, so close yet so far away.
The 13-piece collection offers a range of British-made items accompanied by the strong graphics, influenced by the bold graphics found in Japanese streetwear. The range includes hoodies, T-shirts and very striking statement denim pieces.
The new collection is available for purchase from their website now. Have a look at some of the pictures below.