Dior Welcomes Rosalía As Global Brand Ambassador

PARIS, FRANCE – SEPTEMBER 26: Rosalía attends the Christian Dior Womenswear Spring/Summer 2024 show as part of Paris Fashion Week on September 26, 2023 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Christian Dior)

Dior‘s newest Lady Dior campaign has unveiled a striking addition to its constellation of ambassadors: Rosalía, the Grammy Award-winning musician renowned for her avant-garde style and captivating stage presence. Shot by acclaimed photographer Collier Schorr, the campaign captures Rosalía’s essence in a series of understated yet powerful images, celebrating the fusion of fashion, music, and performance art.

Rosalía’s presence in the campaign marks a departure from her usual avant-garde aesthetic, as she embraces a more stripped-back look against a minimalist backdrop. With muted colors and classic black-and-white tones, the images seek to encapsulate the symbiotic relationship between fashion, live performance, and the allure of the stage.

In contrast to her more casual appearance at the Dior show in Paris earlier this year, where she sported a cropped quilted jacket and skirt paired with chunky boots, Rosalía exudes timeless elegance in the Lady Dior campaign. Posing against a bare stage with only a microphone as a prop, she dons a series of sophisticated ensembles, including a black suit, a white shirt, a beige trenchcoat, and a stunning white beaded evening gown.

Photographer Collier Schorr, renowned for her ability to capture the intimate essence of her subjects, provides insight into the creative process behind the shoot. Reflecting on Rosalía’s commanding presence, Schorr notes how the musician’s energy directed the shoot, inviting viewers to embark on a journey into her world of creativity and expression.

Since assuming the role of Creative Director at Dior in 2016, Maria Grazia Chiuri has been committed to fostering a space for the female gaze in fashion photography. Collaborating exclusively with female photographers, Chiuri aims to explore the nuances of femininity and strength through her campaigns.

Chiuri praises Schorr’s artistry for capturing the inherent duality of femininity and masculinity, as well as the vulnerability and strength of her subjects. With Rosalía as the face of the Lady Dior campaign, Chiuri celebrates the musician’s ability to embody these complexities with grace and authenticity.

Rosalía’s portrayal in the Lady Dior campaign marks a significant moment for the iconic brand, as it reintroduces a celebrity ambassador for the first time since 2016. Embracing the legacy of the Lady Dior bag, which pays homage to Princess Diana, Rosalía joins the ranks of esteemed Dior ambassadors such as Natalie Portman and Charlize Theron.

Renowned for her transformative style both on and off the red carpet, Rosalía’s collaboration with Dior adds another dimension to her diverse portfolio of fashion partnerships. From Balenciaga to Miu Miu, she continues to captivate audiences with her fearless approach to style, solidifying her status as a fashion icon for a new generation.

In embracing Rosalía as the face of the Lady Dior campaign, Dior celebrates her unique blend of artistry, authenticity, and charisma, inviting audiences to discover the magic of fashion through her eyes.


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