Example has released a brand new single “Whiskey Story” which is taken from his forthcoming sixth album that’s due to be released later on this year. About the track, Example explained: “I wrote this track just after my son was born and was really craving a night out, it’s a tale of nights out in my younger single days and a nod to my first record – and thinking how much my life has changed since then. I want to put the fun and humour back into my music and when another artist heard it they said, ‘I think this is the most Example-y Example track yet’, which I suppose can only be a good thing“.
He continued to say: “I’d had the concept for the video in my head for over a year. It’s me walking and talking from the Tube to Trafalgar Square. One take. One continuous shot. With me filming everything myself on a GoPro on a selfie stick. It took 80 people and 24 takes to get it right. The most stressed I’ve ever been on a video shoot. Having time down under I was away from UK radio and the club scene, which got me thinking that I wanted it to sound like nothing else out there at the moment whilst keeping the energy and festival feel of some of the biggest tracks to date“. Watch the video for “Whiskey Story”, which lands on iTunes tomorrow (July 10), below.