Florence Welch is known for her distinct bohemian wardrobe almost as much as she is for her music. It’s no wonder than Gucci chose her as the new face for the jewellery campaign. Set against the backdrop of an old-school wooden wagon, creative director Alessandro Michele and the musician have, once again, come together to showcase a collection that’s pure magic.
The new jewellery advertising campaign was captured by fashion photographer Colin Dodgson, with Christopher Simmonds in charge of artistic direction. This campaign for Gucci‘s jewellery collection evokes the spirit of carefree travel, with a playful and bohemian mood that fits the aesthetic of the designs.
Florence is captured in long, colourful and decorative fabrics adorned in rings, bracelets and necklaces – all pieces from the Le Marché des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewellery collections and the house’s silver jewellery collection. Everything in perfect bohemian style.
Welch previously told Vogue, “I haven’t really been an ambassador for something before, and to be honest I don’t think that it’s something that I would have even considered had it not been for Alessandro.” She added, “What he is doing is so up my street that it feels so natural for us to be working together.”
Check out a sneak peek of Gucci’s new jewellery campaign, and some of the Le Marché des Merveilles‘ details.