Gucci Begins Menswear Revolution At Milan Fashion Week 2024

A model presents a creation for Gucci Fall/Winter 2024/25 men’s collection under its new creative director Sabato De Sarno in Milan, Italy January 12, 2024. REUTERS/Daniele Mascolo

On January 12, 2024, Milan Men’s Fashion Week witnessed a transformative moment as Gucci‘s new creative director, Sabato De Sarno, unveiled his inaugural menswear collection for Autumn/Winter 2024, echoing the success of his earlier womenswear presentation in September.

The show, held in a former factory space on the outskirts of Milan, showcased a seamless transition of Gucci’s aesthetic, highlighting joy, passion, and humanity in the words of De Sarno.

The collection opened with a nod to continuity, featuring the iconic long grey coat and red bag from the previous womenswear showcase. These elements formed the red thread, – quite literally-, weaving through the entire presentation, setting the tone for an exploration of color and texture.

Bags took center stage in the show, with a particular emphasis on enlarged Jackie-style ones. The collection embraced a leather-dominated palette, spanning vibrant shades of red, green, blue, and yellow.

Sparkling details on certain items, adding a touch of glamour and mirroring the lively spirit of the womenswear counterpart. Sabato’s vision reflected his previous work reinventing his silhouettes in a more masculine way.

Gucci Rosso, a new high-gloss deep red shade, not only graced invitations and outerwear but also transformed the yellow trams of Milan into a striking Gucci spectacle.

The designer’s commitment to diversity and inclusion was evident, portraying people of all ages and backgrounds. The collection painted a picture of Italy and global travel, featuring a sense of belonging no matter where one is. As declared in Gucci’s manifesto, the collection encapsulated a rich tapestry of life experiences, paving the way for a new chapter in Gucci’s Fashion.

Here are some of the most striking looks of Gucci’s show!


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