Tom Ford, Burberry, Gucci and Chanel were the most buzzed about fashion shows on Instagram during New York, London, Milan and Paris Fashion Weeks respectively, according to new data released by Instagram mentions across tags, captions and comments.
In New York, Calvin Klein was the second most buzzed about show, followed by Ralph Lauren, Michael Kors and Marc Jacobs.
While absent from the New York rankings, Victoria Beckham reached the most engaged photo and video posted by a designer in the entirety of fashion month. In London, Christopher Bailey‘s swansong at Burberry garnered the most buzz, followed by newcomer Richard Quinn.
Alessandro Michele-helmed Gucci topped the Milan ranking, followed by Prada, Fendi, Versace and Moschino.
Meanwhile, in Paris, haute couture houses ruled: Chanel’s autumnal forest spectacle stole the number one spot, while Maria Grazia Chiuri‘s activist-inflected Dior came in second place, followed by Louis Vuitton, Saint Laurent and Balmain.
Certainly, the rankings demonstrate that big brands rule when it comes to Instagram buzz, yet a stellar front row can have significant social media impact.