After Gucci‘s pre-fall 2019 collection in the archaeological parks of Pompeii, Herculaneum and Selinunte, Alessandro Michele, the brand’s designer, is continuing to share his interest in the ancient world by holding the brand’s Cruise 2020 show in Rome’s Capitoline Museum.
The show will be held on May 28 and the choice of the location was chosen by the designer due to his interest in “the Old World” the company shared, “this time drawing from a place reminiscent of his childhood.” From the top of the Capitoline Hill, looking out over the city, the museums are home to vast collections of medieval and Renaissance art retracing the Roman era.
What’s certain is that in choosing this location, Alessandro Michele has sparked a dialogue between past and present, between history and heritage. The fashion house has also pledged to support the restoration of the Rupe Tarpea over the next two years, a sharp face of cliff on the south side of the Capitoline hill.
Gucci is one of the greatest activists for art preservation. In recent years, it has established many cultural collaborations including the Uffizi Gallery and Palazzo Strozzi in Florence, the Minsheng Art Museum in Shanghai, Chatsworth House in England and LACMA in Los Angeles.
Previous Gucci Cruise shows were held at the Dia-Art Foundation in New York City; the Cloisters of Westminster Abbey in London; the Palatine Gallery at Pitti Palace in Florence and ,last year, the Promenade Des Alyscamps in a Roman necropolis in the southern French city of Arles.
Have a look at some of last year Gucci’s Cruise 2019 collection below.