There are only a handful of international areas that global streaming giant Netflix is missing from its widespread reach, but you can knock China off that list.
Netflix had been banned from the world’s most populated nation till today, but Netflix has now established its first licensing deal in China, with the country’s leading streaming platform iQIYI.
Robert Roy, Netflix’s VP of content acquisition, made the announcement from the sidelines of the annual APOS conference in Indonesia. According to Roy, the deal is in its earliest stages and there aren’t many details available to provide at the moment, like when Netflix content will make its Chinese debut.
But if there’s one thing certain, it’s that Netflix original content will be available on a day-and-date or near simultaneous basis in China and other territories.
Netflix’s previous attempts to break into the Chinese market had seen failure due to immense regulatory hurdles, but it looks like licensing is the way to go!