JD Sports Launch New ‘King of Trainers’ Campaign With Latest Kicks And Exclusive Collections

JD Sports, the leading retailer for youth fashion and sports brands, has launched its ‘King of Trainers’ campaign with a fresh rotation of exclusive kicks to keep sneakerheads on top of their game. The campaign aims to serve up heat for men, women, and kids, ensuring sneaker season never stops.

The campaign features iconic trainers from brands such as Nike, Adidas, New Balance, Vans, and Converse, to name a few. Nike’s Airmax 90s, 95s, and 97s are among the range of sneakers, blending revolutionary Air tech with street-ready designs rooted in running history. adidas Originals’ Gazelle, Jeans, and Munchen collections feature matchday-inspired designs with low-profile, understated looks.

The ‘King of Trainers’ collection also features workout runners from the likes of On Running and Under Armour to suit all training needs. For gym-goers, On Running’s Zero CloudTec midsoles, which run through the range, deliver the next level of tech built for comfort and style.

JD also offers off-duty style with Birkenstocks, which are changing the game for Spring/Summer fashion. The range includes traditional Arizona silhouettes, perfect for catching rays, and clog-like Boston designs that are packed with fur for added heat. Crocs are also back, with a bigger range of colourways and silhouettes than ever before.

JD’s King of Trainers campaign wouldn’t be complete without a range of exclusives, only available to cop at JD. For men, stand out in the Nike Air Force 1 ’07 LV8 sneakers or lace up in a throwback look with the 1960R trainers from New Balance.

For the Queens, the Women’s Air Force 1 ’07 trainers from Nike or the retro, worn-in look and feel of the Nike Dunk High Women’s are must-haves.

Children’s footwear includes the Junior Dunk High Sneakers from Nike or the children’s Ozweego sneakers from adidas Originals.

In celebration of the ‘King of Trainers’ collection, consumers have a chance to win a selection of the latest kicks. QR codes will be visible across all JD stores, linking directly to a sign-up page on the JD site. Ten winners will be selected, each receiving a pair of trainers worth £100 RRP, along with a £500 gift card.

JD is a UK-based global multichannel retailer with approximately 3,400 stores employing over 65,000 colleagues across 36 territories, including a strong presence in the UK, Europe, North America, and Asia Pacific. JD provides customers with unrivalled access to the finest brands by combining internationally recognised names with own-brand labels across sports, fashion, and outdoor.

Overall, the King of Trainers campaign from JD, which you can shop here, offers a wide range of exclusive and iconic trainers for sneaker enthusiasts of all ages and preferences, making sure sneaker season never stops.


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