Kalashnikov Enters Fashion World With ‘Kalashnikov Concern’ Rebrand | Fashion News
Kalashnikov, the Siberian weapon maker has joined the fashion industry with its new brand titled ‘Kalashnikov Concern’ or CK. The brand launched on Tuesday in a public show which cost around $380,000 (£242,648) and aims to produce three streamlined weapons and a survival clothing range. The company’s slogan in English is “Protecting Peace“. In Russian, this translates to “Weapons of Peace” or “Weapons of the World”, depending on which meaning of the Russian word “mir” is used. CEO of Rostec, Sergei Chemezov is aiming high with the brand and wants it to be “recognized and valuable“. There is no doubt that the company will be aiming high and certainly not shooting from the hip.