The Kering Foundation have been holding an annual campaign, since 2012, to reinforce the awareness of the greatest number of people on the occasion of the International Day for the Elimination of Violence Against Women, on November 25. This year, their campaign will run for five days, from November 20 to November 25.
Celebrities and designers such as Salma Hayek, Christopher Kane, Stella McCartney, Joseph Altuzarra, Dennis Chan and Alessandro Michele, have been lined up to head up the campaign this year.
For the campaign’s sixth edition, everything centres around a simple question “How does it feel to walk in a woman’s shoes?“. Based on a digital movement #ICouldHaveBeen, the aim asks men to share their experiences if they imagine their lives as HER, the 1 in 3 girls and women who are victims of violence. At the same time, girls have to stand together showing their sisterhood, solidarity and challenge men to join this campaign.
François-Henri Pinault, Kering chairman and CEO has explained “Being born a girl should not equate to a higher risk of violence. Yet, unfortunately, it is the case in our world today. We all could have been born a girl, we all must take on this combat. A combat I am proud to confront together with the Kering Foundation, our Houses and their designers via our sixth annual White Ribbon For Women campaign“.