RAD (Red Carpet Advocacy) is a female-founded social enterprise that aims to drive impact for charities, and their inaugural RAD Impact Awards will aim to honor cultural icons who inspire purpose in the world. The winners will be able to nominate a charity of their choice to receive a donation from RAD to fund their projects.
The RAD Impact Awards will launch virtually on April 22 and run through April 29, on RAD’s website and Instagram page.
This year Charlize Theron, Travis Scott, Margot Robbie, Priyanka Chopra Jonas and Laverne Cox will receive the awards and the chance to choose a charity to share their prize with.
The RAD Impact Award has partnered with luxury Amazon stores to ensure impact donation for the five charities chosen by the RAD Impact awardees. All profits made by these luxury stores through Amazon will be donated to RAD, from today until April 30. Among them are Elie Saab, Altuzarra or Aquazzura.
“Rarely do awards come with such an amazing, positive impact like this one does. This is the most meaningful award I’ve ever been given and I’m really happy that it’s going to change the lives of other people“, said actress Margot Robbie about the awards.
She is advocating for young people with high care needs in Australia with Youngcare. It is a non-profit organization she has previously partnered with RAD to support.
Through his Cactus Jack Foundation, Travis Scott will use his RAD award to provide scholarships to deserving students at HBCUs. This help them provide them with educational opportunities to achieve their dreams.
With her RAD Impact Award and CTAOP charity, Charlize Theron is supporting the education of South Africans children in Buffalo City. This give them the opportunity to return to school, the dropout rate being very high there.
Laverne Cox is supporting APAIT, in order to have a positive impact on the lives of people who are part of vulnerable communities, such as LGBT+, refugees or immigrants.
Priyanka Chopra Jonas, on the other hand, uses her RAD award to support the education of young girls in India. Plus, she plans to talk about the impact it has on climate change through the work of Avanti Fellows.
The phsyical award to be given to the recipients prizes is an original piece made by New York artist Jacky Marshall, which will feature a verse from Gorman’s inauguration poem: “For there is always light, if only we’re brave enough to see it, if only we’re brave enough to be it”.