Global online retailer boohooMAN have unveiled Nigerian singer, rapper and Banku Music pioneer Mr Eazi as the face and inspiration behind their brand new tracksuit edit.
The full range is reflectant of the concept. Light, summery colourways ranging from full length to short style tracksuits, basketball jerseys and cagoule matching sets which are brought to life through an array of prints inspired by Eazi- cloud and leopard prints to tie-dye inspired looks make up the 50 piece collection. Price points start at £30.
Speaking about their new collaboration with Mr Eazi, boohooMAN says, “Not only are we huge fans of Eazi’s music- his style coincides with everything we stand for as a brand- clothes which speak to the distinctiveness in us all. The partnership came about really organically and I am so happy to welcome Mr Eazi to the boohooMAN family“.
The concept behind the shoot is centred around imagination, with boohooMAN creative director Cleveland Campbell commenting, “There is no escaping the imagination. In unprecedented times, escapism and expressionism is so important to keep at the forefront of a creative mind. This is what we kept at the core when conceptualising the shoot with Mr Eazi- the set itself, was built to reflect a dreamworld“.
The collection is now available online here.