Calvin Klein has launched its Fall 2019 #MYCALVINS IRL campaign, with famous faces posing for the legendary brand in their underwear. The veteran supermodel Naomi Campbell leads the crew of models, celebrities and musicians, which include Euphoria star Jacob Elordi, the beautiful Bella Hadid, and American DJ Diplo.
The spot is the latest instalment of the brand’s powerful #MyCalvins initiative. The stars rock the new fall capsule, with pictures captured by photographer Daniel Jackson and a magical video by Bardia Zenali. The campaign offers men’s and women’s underwear in the Bold 1981 and Neon styles, while the women’s bras offer a Liquid Touch style.
“How do you do sexy? Perfectly filtered or IRL [in real life] raw?” poses the new sexy and wild campaign that highlight the importance of removing your filter. The pictures show two different angles of what sexy means, both confident and vulnerable. You can see the usual staged poses and some casual shots. With these amazing pictures, the brand is underscoring that the idea of being sexy is a state of mind.
For Calvin Klein’s last campaign, which was the Spring 2019 Calvin Klein Jeans and Underwear campaign, Netflix actor Noah Centineo made his debut for the brand, alongside Kendall Jenner, Shawn Mendes and A$AP Rocky.