It is not the first time that the famous global e-commerce company Net-a-Porter has collaborated with the major fashion brand Gucci. Yet, it is the first time in which the online retailer will be creating a Gucci collection for kids.
Dear parents, your attention please. You will have the chance from July 16 until the end of August to visit Net-a-Porter’s online pop-up shop and purchase unique, luxurious garments for your little ones. If your children are under the age of 12, do not miss this chance to make their wardrobe a little bit more “Gucci”. For your daughters or sons, this new special childrenswear line ranges in price from £100 to £2000.
Animal prints as well as Gucci’s green & red grosgrain ribbon and characteristic motif appear in most of the embroidered pieces. The inspiration behind this collection has been the fairy tale The Imagination Booth and the children are seen in the photos for the campaign playing in a retro photo booth.