Although Netflix’s classic model is to release a new title on all their platforms at once, it’s possible they’re having second thoughts about this method in regards to certain titles. The streaming giant has been reluctant to give its movies any sort of theatrical release – they want consumers using their service, not taking their money elsewhere – but that may be about to change.
Why? Because, with some upcoming films from big directorial names such as Alfonso Cuaron, Martin Scorsese, and Paul Greengrass (who would prefer their films to be seen as intended on the big screen), Netflix is considering giving certain films a limited theatrical release to appease its creators.
The idea is likely on the table because they still want to attract the world’s best filmmakers, who may right now be reluctant to ink a deal with the streaming giant because they’d prefer their work to be seen on the big screen.
While no decision has yet been made, it’s been rumoured that Cuaron’s upcoming film ROMA could get an exclusive limited release for one to two weeks at a number of speciality cinemas. Filmmakers clearly want more than a token awards run, and to keep them happy, Netflix is considering breaking from the model that, just months ago, they refused to do.
This is probably a strategy Netflix is reluctant to be involved in, but it may be worth it if it means they can still attract the biggest filmmaking names, although they seemingly haven’t had much trouble on that front so far. But with big films such as Scorsese’s The Irishman and Greengrass’ 22 July around the corner, a decision will have to be made soon.