Calvin Klein just dropped their new ad campaign “I Speak My Truth in #MyCalvins”, starring several celebrities including Noah Centineo, Shawn Mendes and Kendall Jenner, against the backdrop of Billie Eilish‘s new single “Bad Guy”
The global digital campaign features ten other influencers and celebrities who represent the ethos of living a carefree lifestyle that occasionally bucks societal standards. Amongst them is one of fashion’s favorite rappers, A$AP Rocky; model Bella Hadid; musicians Troye Sivan, Chika, Billie Eilish and Kevin Abstract; actors Indya Moore and Yoo Ah-In.
In the campaign’s footage the celebs, wearing sport and underwear Calvin Klein, reflect on their version of the truth while showing their different bodies, with no shame. Noah Centineo, in a interview in Bazaar Magazine talks about his chin-scar he has had since childhood.
“I’ve always been really reckless”, Centineo admits while sitting on the edge of a bed in a sepia-toned room. “If you ain’t got no scars, [then] you good, you’re really afraid, really cautious, or you’re just really lucky”.
Calvin Klein also shared three different Instagram posts where some of the stars of the campaign share what truth is for them. Shawn Mendes said, “Truth is literally the way you look at somebody when you say hello. It’s that simple”.
https://www.instagram.com/p/BxP_bRopoks
While Centineo remembers his father’s words “When I was really young [my dad] said something that I take with me to this day. It’s that truth is relative“.
https://www.instagram.com/p/BxQLIAzpQhf
And Billie Eilish is more sensitive “Truth to me is more about being honest with yourself. It’s like, forget about everything else and just think… Let me tell myself what’s real and what’s not, and not worry if it’s going to ruin stuff”.
https://www.instagram.com/p/BxQEk5JJ9_L
Check out the full video of the campaign starring all the celebrities, and some pictures from the photoshoot below. Don’t forget to share your truth as well with #MYTRUTH.
https://www.youtube.com/watch?v=R0k0BauSD5k
#Peace.Love.CalvinKleinMYTRUTH
