If you’re travelling to NYC this week, don’t get surprised if you can’t stop seeing blue (instead of yellow) taxis everywhere. In order to make rides through ‘The Big Apple’ even more comfortable and to celebrate the launch of their new collection ‘Paper Flowers‘, Tiffany & Co have decided to paint some subway stations, selected taxis and some MetroCards in their characteristic blue colour.
It is the first jewellery collection designed by the artistic director Reed Krakoff for the brand and it has been inspired by Audrey Hepburn, with the mix and match idea of “the juxtaposition of wearing a floor length gown and a tiara while holding a paper bag with coffee and a pastry” explained Krakoff. The idea, basically, is that luxury can also be casual.
The ‘Tiffany Blue’ will be sprung all over Manhattan: this interactive Google map will allow you to see the 7 different locations decorated by the mythic colour; these include beautiful cellars with blue awnings and blue cachepots with flowers.