Following its Dua Lipa collaboration, international sports brand PUMA has announced a new collaboration with British singer and songwriter Mae Muller for its new PUMA Mayze, but even more special this time, Muller has brought her all-female crew with her for the campaign.
The #MyMayzeCrew campaign for the new PUMA Mayze is to make women feel good and confident, and it all about women building friendships and taking care of each other. As well as taking the campaign to another level, we see Mae bring five of her talented all-female crew into the spotlight with her, in a fresh move by PUMA to champion women in the music industry.
Mae’s Mayze crew includes Jaime Jarvis a stylist, Zara Ali a make-up artist, Hanya Fathi one of her best friends and music personal assistant, Prinny Rae and Amber Leaux who are also her friends and podcasters. The campaign was also shot by women to go full circle.
PUMA continues to recognize the importance of women who contribute to the magic of making music – both in front of and behind the camera – with this new campaign, for which exclusive behind-the-scenes content has been released, documenting Mae and her female crew on their journey, preparing for her new music coming out in June.
Speaking about the campaign, Mae explains, “I couldn’t do what I do without being surrounded by my crew. There are so many amazing, strong women […] helping others to embrace the spotlight. Standing strong in my PUMA Mayze and being a part of the ‘She Moves Us’ movement is so exciting. We are done being talked over, it’s our time now”
The new PUMA Mayze collection comes in four colourways in time for the summer and is currently available at PUMA, JD, ASOS and OFFICE.
Please check out some pictures of the stunning campaign below, and you can also watch the behind the scenes footage of the campaign here as well.