Everything Rihanna touches turns to gold. After her music career put her at the top of the charts the world over, the “Umbrella” singer decided to jump into the business world by launching her own beauty line, Fenty Beauty, which ran out of stock once it is launched. Riri’s brands are addictive and it’s a fact.
Since the huge success of her makeup line, she launched a line of activewear with Puma, dubbed Fenty Puma, another of the singer’s big business deals.
Now, she has decided to get into lingerie world. Some months ago, the fashion site WWD announced that Rihanna was working on a new female underwear collection. And what were only rumours at the time become reality when she posted the very first picture of the line on her Instagram account.
Rihanna has been posting some videos during the last few weeks and today she has posted the ultimate picture that announces the official launching of Savage x Fenty, which is already available on the brand’s website.
Only by having a quick look at some of the pictures there’s one thing we know for sure: whatever is your shape or size, Savage x Fenty is for you.