Tekla Heads To The Seaside Of Marseille For Beachy Summer Collection

Tekla, the Copenhagen-based brand known for cozy bedding and blankets, is ready for summer. They have unveiled a new summer collection that features sleepwear, everyday apparel, and towels. The collection was showcased in a scenic lookbook photographed on a beach in Marseille.

The summer lineup builds on Tekla’s signature striped design. The collection is minimalist, light, and airy. It includes sleepwear staples like poplin button-down shirts, shorts, and nightgowns. These pieces, while branded as sleepwear, are versatile enough to wear at the beach or to bed.

The color palette is coastal, featuring pale pink, white, and soft blue. There is also a dark navy blue nightgown. The collection includes beach bags and terry cloth beach towels with the Tekla brand name.

Prices for the collection are already available on Tekla’s website. Sleepwear starts at $336 USD (£265 GBP). Towels are priced at $146 USD (£115 GBP), and bags at $279 USD (£220 GBP). The brand also plans to release boxers soon.

The summer collection offers classic styles in new colors for 2024. It includes poplin silhouettes, beach towels, and bags in baby blue, dark navy, and dusky pink. The campaign was shot in Marseille, testing the summer silhouettes in an old port town.

Tekla continues its signature striped design across towels, sleep shirts, and shorts. The collection also has long nightshirts, pants, and varying sleeve lengths. A standout piece this season is the new range of beach bags. These come in colors like “Black Sand,” “Ivory,” “Port,” “Washed Navy,” and “Isle Blue.” The bags are made from garment-dyed canvas and are perfect for any beach trip.

Tekla’s summer collection is ideal for holidays. It includes canvas beach bags, striped towels, and summer sleepwear. The new season brings back classic styles with fresh colors and designs.

The brand’s approach is simple and elegant. “Our collection is designed for comfort and style,” said a Tekla representative. “It’s perfect for both beach walks and sleep.”

To explore Tekla’s Summer 2024 collection, visit their website. Enjoy the new pieces and embrace the summer with Tekla’s timeless designs.


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