Cheers to Travis Scott who just dropped some new merchandise to celebrate the launch of his latest venture, The Cacti Agave Spiked Seltzer, a new drink in collaboration with brewing company Anheuser-Busch.
The 34-item merch collection includes traditional shirts, hoodies, jackets, pants, beanies, socks to more playful accessories like a neon sign, ping pong balls, koozies, a clock and a rug with CACTI graphic. These items follow an earthy color palette with brown, beige and stone as we are used to see from La Flame.
The fruity Cacti Agave Spiked Seltzer beverage was introduced to the world during Sunday night’s Grammy Awards via a 30-second commercial starring comedian Eric Andre with Travis Scott. The adventurous clip directed by Trey Edward Shults follow the journey of the alcohol drink from cave into the desert to the store.
“Finally getting Cacti out into the world and into the hands of fans is a surreal moment for me and the team,” Scott said in a statement adding that it was important for him “to be heavily involved in the entire creative process; from the flavor obviously, to the can design, packaging and the entirety of the brand world we’ve built”.
He also stated when speaking on the partnership “I sought to create a beverage brand that was unlike others in the market”. Coming with three flavors (pineapple, strawberry and lime), the 7% ABV seltzer is made with 100% premium blue agave from Mexico.
Take a look at the some of the items from the merch drop below: