Since 2013, Victoria Beckham’s fashion label has repeatedly been at a loss in sales. According to the BBC, “Despite sales growth of 17% to £42.5m, Victoria Beckham Ltd posted an operating loss of £10.2m in 2017, up from £8.2m a year earlier”.
The reason could be that her products tend to lean toward high end prices, with dresses ranging from £2-3000, and her mission with the new shareholder is to cut costs, to make her clothing more affordable to high street buyers.
Founded in 2008, Beckham has created a successful line in the fashion industry, with it being so highly saturated and highly impossible to sustain a company in this field, and she was also “awarded an OBE for services to fashion in 2017”.
The loss accounts to £10.5 million, though it seems like it hasn’t affected her too badly, since she enjoyed a nice meal out with family, pushing the small business failure to one side for the evening.
In an interview with British Vogue in 2017, Beckham said: “For me and my customer, what I believe is that she wants to feel secure and comfortable. For me, it was also looking at my heritage: you can see we’ve got heritage fabrics here in the houndstooth and tartan. British – but with a global outlook”.
Originally from Essex, the former Spice Girl usually shows her collection in New York, but in 2018 she took a different approach by showcasing her designs in London during London Fashion Week to promote her 10 year anniversary.